James Kevan
James Kevan is co-founder of Pieo. He has spent more than 15 years building and scaling businesses, with a focus on commercial strategy, positioning and finding opportunities for growth. No two clients are the same. James starts with the business: who its best customers are, why they choose it, where enquiries are being lost and which opportunities deserve attention. He loves finding the opportunities in those details and turning them into a practical plan. At Pieo, he helps shape the commercial direction while the team delivers the work across SEO, AI search, content and conversion. The aim is to make expertise easier for the right buyers to find, understand and choose. James writes about buyer behaviour, search visibility and measurement, drawing on his experience of building businesses. His central question is simple: what will help this particular business win more of the right customers?
The most useful SEO KPIs connect search visibility to qualified enquiries, customers and contribution after acquisition costs. Rankings, impressions and clicks help diagnose performance. They become commercially useful when you can explain what happened further down the funnel.
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Marketing for accountants works best as a connected journey: a clear specialism, useful service pages, credible people and proof, then a straightforward.
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SEO for accountants improves how a practice is discovered for the work it actually wants: relevant service pages, accurate local information, visible.
Law firm SEO should connect a specific legal need, jurisdiction and practice area with a credible page and a clear intake process.
SEO for solicitors helps the right people find and assess a UK firm through clear practice-area pages, accurate local information, credible solicitor.
A credible AI SEO engagement should make your site accessible, improve the pages buyers use to decide, strengthen accurate evidence about the business and.