Meet our team

James Kevan

Co-Founder

James Kevan brings over 15 years of experience in building and scaling successful businesses in the UAE. His expertise in turning data into compelling narratives and understanding human behavior drives Pieo's unique approach to revenue acceleration. As a co-founder and strategic board member of Wayfinders, People Partners, and SGP Technology, James has proven experience in empowering leadership teams while shaping company vision. His strategic investments include high-growth companies like Hotdesk and Radian Aerospace. Combining creative storytelling with business strategy, he specialises in building scalable companies through the right blend of people and technology. With multiple successful exits and ventures across three continents, James combines vision with execution to turn great stories into greater revenue

Articles by

James Kevan

Customer Acquisition

Strengthening Local SEO Performance in Competitive Markets

In competitive markets, SEO basics aren’t enough. Learn how positioning, relevance, and local authority drive visibility—and revenue—from search.

August 27, 2026
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GTM Strategy

How Positioning Impacts Conversion Rates in B2B Marketing

Conversion problems don’t start in the funnel. They start with positioning. Learn how buyer perception drives conversion, CAC, and sales velocity.

August 27, 2026
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Customer Acquisition

Lead Generation Strategies That Improve Lead Quality, Not Just Volume

More leads won’t fix a weak pipeline. Discover how to attract high-intent buyers, improve conversion, and stop wasting spend on low-quality leads.

August 27, 2026
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GTM Strategy

B2B Digital Marketing Strategy That Supports Revenue Growth

Most strategies create activity, not outcomes. See how to align messaging, channels, and measurement into a system that produces revenue, not just reports.

August 27, 2026
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GTM Strategy

Demand Generation vs Lead Generation in B2B Growth

Generating leads but not revenue? The real constraint isn’t volume. It’s demand. Learn how demand creation and lead capture work together to drive scalable B2B growth.

August 27, 2026
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Customer Acquisition

How We Embraced Third-Party Distribution to Drive Revenue Growth

Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.

August 27, 2026
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