GEO agency for B2B firms. Become the name AI recommends.
When a buyer asks ChatGPT, Claude, Perplexity or Google who's best at what you do, AI hands them a shortlist. Generative engine optimisation (GEO) is how you get on it. We've spent years doing the SEO it's built on.
- GEO (generative engine optimisation) gets your firm mentioned, cited and recommended in answers from ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews.
- Most of it rests on strong SEO: pages AI can read, clear proof of expertise and mentions on trusted sites. The rest is shaping content so AI can quote it.
- It's measurable. We track how often you're mentioned and cited across a fixed set of buyer questions, every month.
- Pieo works with established B2B service firms in the US and UK, and only one firm per niche in each market.
Generative engine optimisation (US: optimization). The work of getting a business mentioned, cited and recommended in answers from AI assistants and AI search, such as ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
Also called: AEO (answer engine optimisation), AI SEO, LLM SEO.
Why does GEO matter for B2B firms right now?
Because buyers have started asking AI before they ask a colleague or search Google, and AI only names a handful of firms. If you're not in that handful you're out of the running, and nothing in your analytics will tell you.
of B2B software buyers picked a different vendor than they first planned after asking an AI chatbot.
How often people clicked a regular search result when Google showed an AI summary, compared with when it didn't.
Conversion rate of visitors sent by ChatGPT, compared with Google organic. The clicks AI does send are worth more.
The window is open, for now.
Most B2B firms we look at haven't started on GEO. Being cited builds on itself: the more trusted sources mention you, the more often AI repeats you. Starting while your competitors wait is far cheaper than catching up once AI has picked its favourites.
What does a GEO agency actually do?
Six things: find the questions your buyers ask AI, measure who gets named, fix your SEO foundations, reshape key pages so AI can quote them, earn mentions on the sources AI trusts, and track the results every month.
The questions your buyers ask
We map 50 to 150 real buyer questions by service, market and buying stage, written the way people actually type them into AI.
Who AI names today
We run every question across the major AI engines and record who's mentioned, who's cited and what AI says about you.
SEO that AI can read
Crawler access, speed, clean site structure and structured data. AI engines lean on the same signals as search engines, so this comes first.
Pages AI can quote
We restructure your service pages and write new ones, so every buyer question gets a clear, specific answer with the facts AI needs to describe you correctly.
Mentions on trusted sources
AI trusts what others say about you. We earn mentions in the directories, publications and roundups AI draws on in your sector.
Proof, every month
Mention rate, citation share and the enquiries behind them, reported against your competitors. You can read every answer we tracked.
What's the difference between GEO and SEO?
SEO earns you a place in a list of links. GEO earns you a place in the answer. They share most of their foundations, so we treat GEO as a layer on top of SEO, never a replacement for it.
“If a GEO service does not openly tell you that success in AI visibility is 80 percent good fundamental SEO, they are selling you snake oil.”
We agree. That's why every Pieo GEO programme starts with the SEO.
Our B2B SEO agency →AI SEO for Google's AI Overviews →How long does GEO take to work?
You'll see your baseline in week one, and some answers can shift within weeks. Steady, repeatable recommendations usually take three to six months, because AI leans on sources that take time to build.
Baseline
Your questions, competitors and starting numbers, plus a written scope of work for the 30-day pilot.
Fix and rewrite
Technical fixes, AI crawler access, and your most important pages rebuilt to answer buyer questions.
Earn mentions
Coverage in the directories, publications and roundups AI trusts, plus new pages for the questions you're missing.
Compound
More questions, more engines, more citations. Each month builds on the one before.
Every firm starts from a different place. Your free snapshot shows where you stand before you commit to anything.
What people ask us about GEO.
Can't see yours? Add it when you request your snapshot and we'll answer it there.
What is a GEO agency?
A GEO agency helps businesses get mentioned, cited and recommended in AI-generated answers, from assistants like ChatGPT and Claude to Google's AI Overviews. Pieo is a GEO agency for B2B service firms in the US and UK, built on years of SEO work.
Is GEO the same as AEO or AI SEO?
Broadly, yes. AEO (answer engine optimisation), AI SEO and LLM SEO all describe the same goal: being the answer AI gives. Some people use AI SEO to mean Google's AI features specifically, which is why we cover both.
Can you guarantee we'll appear in ChatGPT?
No. Search engines and AI platforms decide what appears. Our 30-day pilot covers an agreed baseline, defined improvements and a review with next steps. Rankings, AI citations and lead volumes are not guaranteed.
How do you measure GEO?
We run a fixed set of buyer questions across the major AI engines every month and measure mention rate, citation share and accuracy, then connect AI referrals and enquiries to the work. The full method is on our How we measure page.
Do we still need SEO?
Yes. AI engines lean heavily on the same signals as search engines, and Google is still the biggest source of B2B search traffic. GEO without SEO is a house without foundations.
Which AI engines do you optimise for?
ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot, and Google's AI Overviews and AI Mode. We weight them by where your buyers actually ask.
How much does GEO cost?
It depends on how many services and markets you want to win, and how much authority you start with. You get a fixed monthly price in writing after your free snapshot, with no long contract.
What do you need from us?
About two hours in the first month: a kickoff call, access to your website and analytics, and sign-off on key pages. After that, a 20-minute review each month. We do the rest.
Find out what AI says about you.
A free snapshot within 48 hours: who AI names instead of you, what it gets wrong, and your three quickest fixes. Reviewed personally, not just generated.
James KevanCo-founder · Strategy & client relationships