AI SEO agency for B2B firms. Win the searches that start with an AI answer.
Google now answers many searches with an AI Overview before it shows a single link. AI SEO is how you get cited in that answer and still rank beneath it. We've done the SEO part for years. Now we do both.
Several UK firms specialise in employment law for technology companies, including advice on share schemes, contractors and TUPE transfers.
- AI SEO means optimising for search engines that now answer with AI: Google's AI Overviews and AI Mode, plus the classic results underneath.
- Being cited in the AI answer matters. When Google shows an AI summary, people click a regular result about half as often (8% vs 15%, Pew Research Center, 2025).
- It's built on the same foundations as SEO: technical health, expert content and trusted links. The difference is shaping pages so AI can lift and cite them.
- We report on enquiries and revenue, not just rankings.
Search engine optimisation for AI-powered search. The work of getting a business ranked in search results and cited inside AI-generated answers, such as Google's AI Overviews and AI Mode.
Related: GEO (generative engine optimisation), AEO, LLM SEO.
What is an AI SEO agency, and why do you need one now?
An AI SEO agency optimises your site for search engines that answer with AI, so you're cited in Google's AI Overviews and AI Mode as well as ranked in the results. Some agencies use the phrase to mean SEO done with AI tools. We mean SEO for AI search.
of Google searches now show an AI Overview above the results.
of visits to pages with an AI summary included a click on a link inside the summary. Being named in the answer is the win, not the click.
AI Overviews show up mostly on informational searches. Commercial searches still lean on classic results, which is why we fix the pages that sell your services first.
What our AI SEO service includes
Everything it takes to rank in Google and get cited in its AI answers: technical foundations, pages built to be quoted, topical depth, digital PR and reporting tied to enquiries.
Built for AI crawlers
Fast, crawlable pages, clean structured data and access for Googlebot and the AI crawlers, so nothing blocks you from the answer.
AI Overview optimisation
Answer-first sections, clear definitions, tables and lists: the formats Google lifts straight into its AI Overviews.
Service pages that win
We rebuild the pages that turn searches into enquiries, starting with the ones closest to revenue.
Topical authority
Content clusters around each service, so Google sees you as the expert on the whole subject, not one keyword.
Digital PR
Coverage and links from publications that your buyers and Google both trust.
Rankings, citations, enquiries
Monthly reporting on rankings, AI Overview citations and the enquiries they bring in.
%20(1).jpg)
AI SEO, GEO and traditional SEO: what's the difference?
Traditional SEO wins the blue links. AI SEO wins Google's AI answers and the links beneath them. GEO wins the recommendations inside ChatGPT, Claude and other assistants. Most B2B firms need all three, so we run them as one programme.
What happens in the first 90 days?
Audit and baseline in week one, technical and page fixes in the first month, AI Overview and content work in month two, authority and reporting by month three. You get a short update every Friday.
Audit and baseline
Rankings, AI Overview citations, technical health and the searches that matter, against your top competitors.
Fix the foundations
Technical fixes, structured data, and your top service pages rebuilt to answer buyer questions clearly.
Win the answer
Pages shaped for AI Overviews, plus a content cluster around your most valuable service.
Build authority
Digital PR and links, a full report on what moved, and the plan for the next quarter.
We start where the revenue is
Commercial pages before blog posts. The pages that sell your services get fixed first.
Proper SEO, not tricks
No shortcuts that work for a month and then vanish. The fundamentals every engine relies on.
Measured in enquiries
Rankings and citations are signals. Enquiries and revenue are what we report.
What people ask us about AI SEO.
Can't see yours? Add it when you request your snapshot and we'll answer it there.
What is AI SEO?
AI SEO is search engine optimisation for AI-powered search. It means ranking in Google and getting cited inside AI-generated answers such as AI Overviews and AI Mode, using the same foundations as classic SEO plus content shaped for AI to quote.
Is AI SEO different from GEO?
They overlap heavily. We use AI SEO for Google's own AI features and GEO for assistants like ChatGPT, Claude and Perplexity. The work underneath is largely the same, and every Pieo programme covers both. See our GEO agency page.
Do AI Overviews kill SEO traffic?
They reduce clicks on some searches, mostly informational ones. Commercial searches still send buyers to websites, and being cited in the overview keeps you visible. The answer is to adapt, not to stop.
Will AI-written content hurt our rankings?
Thin, generic content hurts rankings however it's made. Google's guidance focuses on whether content is helpful and original, not how it was produced. Every page we publish is built around your expertise and checked by a person before it goes live.
How long does AI SEO take?
Technical fixes and page rebuilds can show movement within weeks. Ranking for competitive commercial searches and earning steady AI Overview citations usually takes three to six months.
What does an AI SEO agency cost?
It depends on your starting point and how many services and markets you want to win. You'll get a fixed monthly price in writing after your free snapshot, with no long contract.
Do you work with firms in the US and UK?
Yes. We work with B2B firms in both markets and track results separately for each, because Google results and AI answers differ by country.
Find out what AI says about you.
A free snapshot within 48 hours: who AI names instead of you, what it gets wrong, and your three quickest fixes. Reviewed personally, not just generated.
James KevanCo-founder · Strategy & client relationships