B2B SEO agency for firms that sell expertise. Measured in enquiries, not rankings.
B2B buyers research for weeks before they speak to anyone. We make sure that when they search Google or ask AI, your firm is the one they find, trust and contact. Then we show you exactly which enquiries came from it.
- B2B SEO wins the searches your buyers make while they research a purchase, from early questions to “best [service] for [need]”.
- It's different from consumer SEO: fewer searches, bigger deals, longer journeys and several people in every decision.
- Good B2B SEO is judged on qualified enquiries and revenue, not traffic.
- Every Pieo SEO programme includes GEO, so you're visible in AI answers too.
Search engine optimisation for businesses that sell to other businesses. The work of ranking for the searches buyers make while researching a purchase, and turning that visibility into qualified enquiries and revenue.
Related: GEO, AI SEO, demand generation.
What makes B2B SEO different?
B2B buyers search less, research longer and decide in groups. That changes which keywords matter, which pages you need, and how you measure success.
Fewer searches, bigger deals
A search with 50 visits a month can be worth more than one with 50,000, if it's the search your buyer makes before they sign.
Long buying journeys
Buyers research over weeks or months, so you need answers for every stage, from the first question to the final shortlist.
Several decision makers
The person shortlisting, the finance director and the managing partner all search differently. Your site has to answer all three.
Expertise is the product
Your pages have to prove depth. That's exactly what Google and AI reward, so expert firms have the advantage, if they show it.
What our B2B SEO services include
Research, technical SEO, the pages buyers land on, content for every buying stage, digital PR, and tracking that ties it all to enquiries. GEO is built into every plan.
Buyer-intent keywords
We find the searches that lead to enquiries, not the ones that just bring traffic, for each service and market.
Technical SEO
Speed, crawlability, site structure and structured data, fixed in order of impact.
Service, industry and location pages
The pages buyers land on when they're ready to talk, rebuilt to rank and convert.
Answers for every buying stage
Guides, comparisons and FAQs that answer the questions buyers ask before they enquire.
Digital PR and links
Coverage and links from the publications and directories that matter in your sector.
Enquiries and revenue
Form and call tracking, CRM attribution, and a monthly view of the pipeline search creates. AI visibility included.
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How do you measure B2B SEO success?
By qualified enquiries and the revenue they turn into. Rankings, traffic and AI mentions are early signals that you're on track, not the goal.
We set this up in week one: enquiry tracking on every form, call tracking where it helps, and a “How did you find us?” field that includes AI assistants. You'll see which searches produced which enquiries.
Our full measurement method →Pieo vs a typical B2B SEO agency
Most agencies report what's easy to measure. We report what pays your bills, and we take on the risk of proving it.
Choosing a B2B SEO agency? Ask these six questions.
Ask every agency you speak to, including us. Our answers are on this page.
What people ask us about B2B SEO.
Can't see yours? Add it when you request your snapshot and we'll answer it there.
What does a B2B SEO agency do?
A B2B SEO agency helps businesses that sell to other businesses win the searches their buyers make while researching a purchase. That covers keyword research, technical SEO, service pages, content, digital PR and tracking enquiries back to search.
How much do B2B SEO services cost?
It depends on how many services and markets you want to win, and where you're starting from. After your free snapshot we give you a fixed monthly price in writing. There's no long contract: a 30-day pilot, then month to month.
How long does B2B SEO take to work?
Technical fixes and rebuilt pages often show movement within weeks. Ranking for competitive commercial searches usually takes three to six months, and the results compound after that.
What's the difference between B2B and B2C SEO?
B2B SEO targets fewer, more valuable searches, longer buying journeys and several decision makers. It's measured in qualified enquiries and revenue rather than traffic or online sales.
Do you include GEO and AI search?
Yes, in every plan. Your buyers use ChatGPT, Claude and Google's AI Overviews as well as classic search, so we optimise for all of them. See our GEO agency page for how.
Do you work with firms in the US and UK?
Yes. We work with B2B firms in both markets, with separate keyword research and tracking for each.
What do you need from us?
About two hours in the first month: a kickoff call, access to your website and analytics, and sign-off on key pages. After that, a 20-minute monthly review.
See where you stand before you spend a penny.
A free snapshot within 48 hours: how you show up on Google and in AI answers, who wins instead, and your three quickest fixes. Reviewed personally, not just generated.