Results that hold up under scrutiny

Measured across pipeline, conversion, and revenue, guided by Revenue Science, not vanity metrics

Get your free Growth Audit

"Pieo’s approach was a step-change from previous agencies.”

B2B Services
59%

lower cots per qualified lead

b2b services
4x

revenue in 8 months

B2B SAAS
38%

reduction in CAC

Challenge

Poor tracking limited visibility into what was driving qualified leads, masking growth opportunities.

Attribution and data gaps led to inconsistent lead quality and slow pipeline progression.

Inefficient paid search driven by poor targeting and over-reliance on branded traffic.

what we did

Fixed tracking and identified AI Search as a new acquisition channel, while improving funnel efficiency.

Rebuilt tracking and attribution, then optimised paid channels around conversion and lead quality.

Restructured campaigns around high-intent keywords and optimised for conversion, not clicks.

result

59% reduction in cost per qualified lead and more efficient pipeline growth.

4x revenue growth in 8 months, driven by better leads and faster pipeline velocity.

38% reduction in customer acquisition cost and improved spend efficiency.

peninsula
59%

lower cots per qualified lead

Challenge

Google Ads battlefield. Competitors fight hardest, budgets disappear fastest.

what we did

Engineered strategy for the most competitive environment. Leaned into AI search early. Built site for conversion.

result

59% lower CPL. AI search delivers 5%+of monthly inbound — a channelcompetitors barely register.

b2b services
4x

revenue in 8 months

Challenge

Strong product, plateaued revenue.Channels not scaling, funnel leaking.

what we did

Full Revenue Science: GTM +acquisition + RevOps. Repositioned,restructured, automated.

result

59% lower CPL. AI search delivers 5%+of monthly inbound — a channel competitors barely register.

e-commerce
£1.2M

additional annual revenue

Challenge

Traffic strong, conversion broken.

what we did

SEO + CRO. Fixed checkout, product pages, trust signals.

result

£1.2M additional revenue. Same traffic,better conversion.

News & Views

All posts →