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Insights
The hidden SEO risk: what you need to know before using an AI website builder
August 27, 2026
lower cost per qualified lead
revenue in 8 months
reduction in CAC
Poor tracking limited visibility into what was driving qualified leads, masking growth opportunities.
Attribution and data gaps led to inconsistent lead quality and slow pipeline progression.
Inefficient paid search driven by poor targeting and over-reliance on branded traffic.
Fixed tracking and identified AI Search as a new acquisition channel, while improving funnel efficiency.
Rebuilt tracking and attribution, then optimised paid channels around conversion and lead quality.
Restructured campaigns around high-intent keywords and optimised for conversion, not clicks.
59% reduction in cost per qualified lead and more efficient pipeline growth.
4x revenue growth in 8 months, driven by better leads and faster pipeline velocity.
38% reduction in customer acquisition cost and improved spend efficiency.
lower cost per qualified lead
Google Ads battlefield. Competitors fight hardest, budgets disappear fastest.
Engineered strategy for the most competitive environment. Leaned into AI search early. Built site for conversion.
59% lower cost per qualified lead. AI search contributed 5%+ of monthly inbound—a channel competitors barely registered.
revenue in 8 months
Strong product, plateaued revenue. Acquisition channels were not scaling and the funnel was leaking.
Repositioned the offer, rebuilt acquisition and connected tracking, CRM and follow-up around qualified pipeline.
Revenue grew 4x in eight months, driven by better-fit leads and faster pipeline progression.
additional annual revenue
Traffic strong, conversion broken.
SEO and conversion optimisation. Improved checkout, product pages and trust signals.
£1.2M additional annual revenue from the existing traffic base through improved conversion.
