lower cots per qualified lead
revenue in 8 months
reduction in CAC
Poor tracking limited visibility into what was driving qualified leads, masking growth opportunities.
Attribution and data gaps led to inconsistent lead quality and slow pipeline progression.
Inefficient paid search driven by poor targeting and over-reliance on branded traffic.
Fixed tracking and identified AI Search as a new acquisition channel, while improving funnel efficiency.
Rebuilt tracking and attribution, then optimised paid channels around conversion and lead quality.
Restructured campaigns around high-intent keywords and optimised for conversion, not clicks.
59% reduction in cost per qualified lead and more efficient pipeline growth.
4x revenue growth in 8 months, driven by better leads and faster pipeline velocity.
38% reduction in customer acquisition cost and improved spend efficiency.
lower cots per qualified lead
Google Ads battlefield. Competitors fight hardest, budgets disappear fastest.
Engineered strategy for the most competitive environment. Leaned into AI search early. Built site for conversion.
59% lower CPL. AI search delivers 5%+of monthly inbound — a channelcompetitors barely register.
revenue in 8 months
Strong product, plateaued revenue.Channels not scaling, funnel leaking.
Full Revenue Science: GTM +acquisition + RevOps. Repositioned,restructured, automated.
59% lower CPL. AI search delivers 5%+of monthly inbound — a channel competitors barely register.
additional annual revenue
Traffic strong, conversion broken.
SEO + CRO. Fixed checkout, product pages, trust signals.
£1.2M additional revenue. Same traffic,better conversion.