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Insights
The Rising Cost of Google Ads: How Zero-Click Searches Are Forcing Marketers to Pay for Traffic
April 15, 2026
2-3x
Improvement in qualified lead conversion
4wk
Data-led strategy delivered
100%
Tied to revenue outcomes
90d
Actionable growth playbook
We don’t start with channels. We start with where revenue is being missed. By analysing your market, competitors, and current performance, we identify the gaps others overlook, then map how to capture them.
We break down how your competitors acquire demand across SEO, paid search, and content, then find where they’re winning, where they’re inefficient, and where they’ve left space. The opportunity isn’t to copy them, it’s to move where they’re not.
Not every channel deserves investment. We assess where your best customers are coming from, how competitors are spending, and where returns are strongest, so you focus on the channels most likely to drive revenue, not just activity.
We go beyond search volume to understand intent, competition, and commercial value. The goal isn’t more traffic, it’s attracting buyers your competitors haven’t captured.
Every opportunity is grounded in numbers. We connect demand, conversion, and deal value to show what each channel can realistically deliver, so you know where to invest and what to expect in return.
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We identify where revenue is created, where it’s lost, and what actually drives growth, then fix it across acquisition, strategy, and operations so every part of your marketing is accountable to revenue.
Get your free Growth AuditA complete go-to-market strategy in 4 weeks, grounded in data and built to drive revenue, not sit in a deck
A full teardown of your top competitors across organic, paid, content, and AI search. We identify where they’re winning, where they’re inefficient, and where they’ve left gaps you can exploit.
A complete view of commercially valuable search demand, prioritised by intent and revenue potential. Clear focus on where you can win fastest, and what’s worth investing in long term.
A clear recommendation on where to invest and where to cut. Based on real market data, not benchmarks, so budget is focused on channels that actually drive revenue.
Defined around who converts and drives revenue, not who’s easiest to reach. We refine targeting so every campaign is focused on the customers that matter.
A working model that shows what each channel can deliver. From inputs to revenue, so you know what to expect before you invest.
A focused execution plan with clear priorities, timelines, and outcomes. Built to be implemented immediately, not sit in a deck.
Access to your analytics, CRM, ad accounts, and searchconsole. Competitor identification. Market landscape mapping. We gather everything before forming any opinions.
Deep competitor teardown. Keyword opportunity mapping. Channel performance analysis. We find every gap, every underperforming channel, every opportunity your competitors are leaving on the table.
Channel strategy, budget allocation, keyword priorities, revenue model, targeting refinement. All built from the data we've gathered — reviewed with your team for alignment.
90-day playbook, full data pack, walkthrough session. You leave knowing exactly where to invest, what to cut, and what results to expect. Ready to execute immediately.
B2B Services
59%
Lower cost per qualified lead
By identifying a new acquisition channel and fixing inefficiencies across the funnel for a scaling corporate services business with £2m+ in ARR.
b2b services
4x
Revenue in 8 months
By resolving revops and data integration gaps to improve lead quality and pipeline velocity for a B2B services business with £5m+ in ARR.
B2B SAAS
38%
Reduction in cost per acquisition
By improving paid search efficiency and reducing wasted spend for a VC Backed B2B SAAS business with £10m+ in ARR.
No. An audit tells you what’s wrong. This shows you where revenue is being missed and what to do about it. You leave with a clear plan to capture it, not a list of observations.
Access to your core systems: analytics, ad platforms, CRM, and any existing reporting. If data is incomplete, we work with what’s there and identify the gaps, that’s often where the biggest opportunities sit.
Built for B2B companies with traction, typically £1m–£20m ARR, where improving execution has a direct impact on revenue. Too early, and there’s not enough signal. At scale, the gains are measurable.
Yes. We can hand over a clear plan, or stay on to implement it across acquisition, conversion, and revenue operations. Most clients choose execution — that’s where the impact compounds.
Consultants deliver recommendations. We build strategies grounded in real data, tied to revenue, and designed to be executed. Then we stay accountable for making it work.
