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Insights
Most agencies report traffic. We report customers.
October 8, 2026
Accountants
SEO for accountants means ranking where business owners search for an accountant in their town or their niche, and being the firm ChatGPT and Google's AI name when asked. The best returns come from specialist searches (contractors, landlords, e-commerce sellers, medics, real estate investors) where one client is worth years of fees. Pieo finds those searches, wins them, and reports the clients they bring.
General searches are crowded. Specialist searches are smaller, easier to win and worth more per client.
Specialist search that pays better: accountant for contractors
Why: Recurring fees, clear need, fewer firms competing
Specialist search that pays better: accountant for Amazon sellers
Why: Specific problem, buyer ready to switch
Specialist search that pays better: property tax accountant / CPA for real estate investors
Why: Higher value per client
Specialist search that pays better: accountant for dental practices
Why: Sector knowledge wins the shortlist
ChatGPT is asked the specialist version even more often, because people describe their situation in full: "I'm a landlord with six flats in a limited company, which accountant should I use in Leeds?" That is a question you can own.
Software partner directories are the ones most firms forget. They rank well, they get cited, and your listing there is often three years out of date.
Ads work for accountants in the weeks before deadlines and for specialist niches where one client is worth several thousand a year. Outside those, most practices get more from SEO and AI search. We run ads only where the numbers say so, with call tracking and a negative list (jobs, training, courses, free, software) from day one.
No logos and no client names. Every number was counted by the client or pulled from their own Google accounts. See every result.
It depends on the searches you need to win. We quote after the Search Check, once we know which searches matter, how hard they are to win and what is already in place. Monthly rolling, no lock-in.
FAQ
If one new client is worth £2,000 or more a year to you, one extra client a month usually justifies the work. Small practices do best by picking two or three specialisms and owning those searches locally, rather than competing for 'accountant' in a big city.
Rank for specialist searches in your area, keep a complete Google Business Profile with detailed reviews, list the practice accurately on ICAEW, ACCA, state CPA society and software partner directories, and publish clear pages AI tools can quote. Then track which enquiries become clients.
Yes. Ask it for an accountant for contractors in your city and it will usually name several firms, drawing on directories, reviews and firm websites. We check who it names for your specialisms and work to make it your firm.
Both. Specialist pages convert better and are easier to win, and a strong Google Business Profile makes them show in local results. A page per specialism per office is the usual structure.
At least three months before your busiest season. UK searches build ahead of the 31 January Self Assessment deadline; US searches build ahead of April tax filing. Pages published in the peak month rarely rank in time for it.
Yes. We work with CPA firms in the US and accountancy practices in the UK, with pages written in each market's terms and spelling.
It depends on the searches you need to win. We quote after the Search Check, once we know which searches matter, how hard they are to win and what is already in place. Monthly rolling, no lock-in.
Get your free Search Check for your specialism. We show you the specialist searches in your area and who ChatGPT names today.
Get your free Search CheckOur team reviews every site. You hear back within one working day.
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