A focused search company built to create qualified demand

Pieo helps established service businesses turn Google and AI search into qualified opportunities through evidence-led SEO, commercial content and clear measurement.

See if Pieo fits

Search built around commercial outcomes

We focus on one domain, one market and one priority service. Technical SEO, evidence-led content, conversion improvements and clear attribution work together around one outcome: qualified demand. AI helps us research and execute efficiently; human judgement remains accountable for strategy, claims and quality.

See if Pieo fits

Different Perspectives

One Mission

Andrew Laity

Co-Founder

10+ years of data-driven marketing. Leverages data to analyse customer behavior, identify growth opportunities and enhance ROI. Founder of marketing technology platform Inphota. Scales revenue through problem- solving and experimentation.

James Kevan

Co-Founder

15+ years building and scaling businesses in the UAE. Turns data into compelling narratives, understands human behavior. Combines creative storytelling with business strategy to build scalable companies.

We find the revenue others overlook

B2B Services

59%

Lower cost per qualified lead

By identifying a new acquisition channel and fixing inefficiencies across the funnel for a scaling corporate services business with £2m+ in ARR.

b2b services

4x

Revenue in 8 months

By resolving revops and data integration gaps to improve lead quality and pipeline velocity for a B2B services business with £5m+ in ARR.  

B2B SAAS

38%

Reduction in cost per acquisition

By improving paid search efficiency and reducing wasted spend for a VC Backed B2B SAAS business with £10m+ in ARR.  

News & Views

All posts →
Insights
The hidden SEO risk: what you need to know before using an AI website builder
August 27, 2026
Insights
The declining value of a click: how changing behaviour is masking the impact of SEO
August 27, 2026
Customer Acquisition
Strengthening Local SEO Performance in Competitive Markets
August 27, 2026