B2B SaaS SEO agency. Be the software AI recommends.
Software buyers now ask AI for a shortlist before they open a review site. We make sure your product is on it, with the comparison, alternatives and use-case pages that Google ranks and AI quotes.
- B2B SaaS SEO wins the searches buyers make while choosing software: “best [category]”, “[competitor] alternatives”, “[tool] vs [tool]” and “[category] for [industry]”.
- AI assistants build software shortlists from review sites like G2 and Capterra, comparison articles, and your own product, pricing and comparison pages.
- We measure in trials, demos and pipeline, not traffic.
- One B2B SaaS client with £10m+ revenue cut customer acquisition cost by 38%.
Search engine optimisation for software companies that sell to businesses. The work of winning the searches buyers make while choosing software, and turning them into trials, demos and pipeline.
Related: SaaS GEO, product-led SEO, B2B tech SEO.
Why does SaaS SEO need GEO now?
Because the shortlist moved. Half of B2B software buyers now start in an AI chatbot, and most of them end up choosing differently because of it.
of B2B software buyers now start their research in an AI chatbot rather than a search engine.
chose a different vendor than they first planned after guidance from an AI chatbot.
If AI leaves you off the shortlist, you never get the demo. If it puts you on, you start the sale a step ahead.
Which pages does a B2B SaaS company need to rank?
Six page types win the searches buyers make while choosing software. Most SaaS sites have two of them.
Category pages
Your answer to the biggest buying search in your space.
Alternatives pages
Catch buyers who are unhappy with a competitor and actively looking.
Comparison pages
Honest head-to-heads, because if you don't publish one, someone else will.
Use-case and industry pages
Show buyers in each sector that you understand their world.
Integration pages
Rank for the tools your buyers already use every day.
Pricing and proof pages
Clear pricing and real customer evidence: the facts AI needs to recommend you.
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How does AI build a software shortlist?
From a handful of source types. We strengthen the ones you can influence honestly, and we never fake the rest.
What we do for SaaS companies
Category and competitor research
We map the searches and AI prompts that lead to trials and demos in your category.
Comparison and alternatives pages
Fair, specific pages that rank on Google and get quoted by AI.
Use-case and industry pages
One page per buyer type, written in their language.
Review profile optimisation
Complete, consistent G2 and Capterra profiles, plus a review programme that follows each platform's rules.
Technical SEO for product sites
Rendering, docs, subdomains and JavaScript issues that hide product pages from crawlers.
Pipeline reporting
Trials, demos and pipeline from search and AI, tracked in your CRM.
What SaaS teams ask us.
What is B2B SaaS SEO?
B2B SaaS SEO is search engine optimisation for software companies that sell to businesses. It focuses on the searches buyers make while choosing software, such as category, comparison and integration searches, and measures success in trials, demos and pipeline.
How is SaaS SEO different from other B2B SEO?
Software buyers compare products directly and lean heavily on review sites, comparison pages and documentation. SaaS SEO puts those pages first.
Should we write comparison pages about competitors?
Yes, if they're fair. Buyers search for comparisons anyway. If you don't publish an honest one, someone else will, and AI will quote theirs.
How long does SaaS SEO take?
Comparison and alternatives pages can start ranking within weeks in less crowded categories. Category-level searches usually take three to six months.
Do you work with early-stage startups?
We work best with SaaS companies that already have product-market fit and some search demand in their category.
Do you do GEO for SaaS?
Yes. It's built into every SaaS programme, because AI shortlists now shape which products buyers trial. See our GEO agency page.
Is your product on the AI shortlist?
A free snapshot within 48 hours: which products AI recommends in your category, where you appear, and your three quickest fixes.
James KevanCo-founder · Strategy & client relationships