James Kevan is co-founder of Pieo. He has spent more than 15 years building and scaling businesses, with a focus on commercial strategy, positioning and finding opportunities for growth. No two clients are the same. James starts with the business: who its best customers are, why they choose it, where enquiries are being lost and which opportunities deserve attention. He loves finding the opportunities in those details and turning them into a practical plan. At Pieo, he helps shape the commercial direction while the team delivers the work across SEO, AI search, content and conversion. The aim is to make expertise easier for the right buyers to find, understand and choose. James writes about buyer behaviour, search visibility and measurement, drawing on his experience of building businesses. His central question is simple: what will help this particular business win more of the right customers?