Paid Social built to drive Pipeline for B2B Companies
We turn Paid Social into a predictable acquisition channel, combining precise targeting and clear attribution to generate qualified pipeline, not just engagement
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Your Paid Social is generating activity, but not pipeline
Most B2B Paid Social campaigns generate impressions, clicks, and engagement, but struggle to produce consistent pipeline.
Targeting is often broader than it needs to be, optimised for reach rather than relevance. Campaigns prioritise activity, not buyer intent. And platforms like LinkedIn Ads and Meta Ads are used as distribution channels, rather than structured acquisition systems.
At the same time, attribution is often unclear. Paid Social influences demand early, but without the right tracking and structure, it rarely gets full credit for pipeline or revenue. The result is inefficient spend, inconsistent lead quality, and limited visibility into what’s actually driving growth.
of marketers say proving ROI across channels is their biggest challenge
Paid Social engineered to drive pipeline and revenue
We treat Paid Social as a system, not a set of campaigns. Aligning targeting, creative, and attribution to generate demand and convert it into measurable pipeline.
Audience & Attribution Audit
Fix what’s driving inefficiency. We audit your Paid Social setup across LinkedIn Ads, Meta Ads, and other platforms, identifying targeting gaps, attribution issues, and where performance is being misread.
Targeting & Messaging Strategy
Align campaigns to the right buyers. We define high-value audiences and build messaging that resonates at each stage of the buying journey, ensuring campaigns attract the right demand, not just more of it.
Campaign Execution & Optimisation
Turn strategy into performance. We implement and optimise campaigns across LinkedIn Ads and Meta Ads, continuously refining targeting, creative, and budget allocation based on what drives qualified leads.
Measurement & Scaling
Track what drives revenue and scale it. We connect Paid Social performance to pipeline and revenue, improving attribution and reallocating spend to what delivers real impact.
We find the revenue others overlook
B2B Services
59%
Lower cost per qualified lead
By identifying a new acquisition channel and fixing inefficiencies across the funnel for a scaling corporate services business with £2m+ in ARR.
b2b services
4x
Revenue in 8 months
By resolving revops and data integration gaps to improve lead quality and pipeline velocity for a B2B services business with £5m+ in ARR.
B2B SAAS
38%
Reduction in cost per acquisition
By improving paid search efficiency and reducing wasted spend for a VC Backed B2B SAAS business with £10m+ in ARR.
Who this works best for
We work with B2B companies where improving Paid Social has a clear, measurable impact on pipeline, lead quality, and revenue.
B2B SaaS and services companies with traction, typically $1M–$20M ARR- Teams looking to generate pipeline from Paid Social, not just engagement
- Businesses targeting defined audiences (ICP) with high-value deals
- Companies investing in demand generation across LinkedIn Ads, Meta Ads, and similar platforms
- Teams looking to improve targeting, attribution, and lead quality
Teams focused on impressions, clicks, or engagement rather than pipeline- Businesses expecting Paid Social to drive immediate, bottom-of-funnel conversions
- Companies without clear product-market fit or defined target audiences
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Transparent pricing, no surprises
Built around performance, not activity
Our model is built around outcomes. We tie our work to measurable impact, so every decision is focused on efficiency, performance, and growth, not just activity.
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Frequently asked questions
How is your Paid Search approach different from other agencies?
Most agencies optimise for clicks and conversions. We optimise for pipeline and revenue. That means focusing on high-intent demand, improving lead quality, and measuring success based on what actually converts into customers.
How do you reduce wasted spend in Google Ads?
We identify where budget is being lost, whether that’s low-intent keywords, over-reliance on branded terms, or poor campaign structure, then reallocate spend towards what drives qualified pipeline.
Do you focus on branded or non-branded keywords?
Both, but with different roles. Branded captures existing demand. Non-branded drives growth. We ensure your budget is balanced so you’re not just paying for traffic you would have received anyway.
How do you measure success in PPC campaigns?
We measure performance against pipeline, cost per acquisition, and revenue, not just clicks or leads. Every optimisation is tied back to commercial outcomes.
How quickly can we expect results from Paid Search?
Improvements in efficiency can happen quickly, often within weeks. Scaling pipeline and reducing acquisition costs happens progressively as campaigns are refined and optimised.
Can you work with our existing Google Ads account?
Yes. We audit your current setup, identify inefficiencies, and rebuild or optimise from there, rather than starting from scratch unnecessarily.
What if our Paid Search is already generating leads?
Generating leads isn’t the same as generating revenue. We focus on improving lead quality, conversion, and efficiency, so more of your existing demand turns into pipeline and customers.
