Meet our team

Andrew Laity

Co-Founder

Andrew is a master of the marketing details most people ignore—but that quietly drive the biggest results. With over a decade of experience in data-driven marketing, he specialises in the unglamorous but essential work: clean integrations, bulletproof tracking, and uncovering insights that fuel smarter, faster growth. As the former founder of marketing tech platform Inphota, Andrew has a rare ability to turn complex data into clear strategy, and experiments into revenue. His “boring marketing” approach has helped high-growth companies like Feeld scale by focusing on what actually works, not what looks good on a personal portfolio.

Articles by

Andrew Laity

How We Used AI to Transform Data Into Revenue-Driving Insights

Discover how Pieo used AI to transform raw market research data into strategic insights that drive measurable revenue. A real-world case study in data-led growth.

April 21, 2026
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How We Reacted When Competitors Targeted Our Branded Keywords

Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.

April 21, 2026
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Insights

Future of Search Marketing: New Metrics for Growth in a Zero-Click World

Search is changing fast. Discover how to track success in a zero-click world where visibility, not clicks, drives growth.

March 26, 2026
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