Meet our team

Andrew Laity

Co-Founder

Andrew is a master of the marketing details most people ignore—but that quietly drive the biggest results. With over a decade of experience in data-driven marketing, he specialises in the unglamorous but essential work: clean integrations, bulletproof tracking, and uncovering insights that fuel smarter, faster growth. As the former founder of marketing tech platform Inphota, Andrew has a rare ability to turn complex data into clear strategy, and experiments into revenue. His “boring marketing” approach has helped high-growth companies like Feeld scale by focusing on what actually works, not what looks good on a personal portfolio.

Articles by

Andrew Laity

Insights

The Rising Cost of Google Ads: How Zero-Click Searches Are Forcing Marketers to Pay for Traffic

Rising CPCs are exposing inefficiencies in Google Ads. Learn how improving lead quality and tracking can reduce CAC and increase ROI.

April 15, 2026
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Insights

How the best AI SEO agencies help you get found when buyers don’t click links anymore

How the best AI SEO agencies help brands show up in AI answers when buyers stop clicking links and start trusting summaries.

April 7, 2026
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Insights

The Future of Search Marketing: Why Owning Your Niche Beats Domain Authority

The future of search marketing is here. Discover why Google now rewards expertise over domain authority and how you can win with relevance.

March 26, 2026
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Insights

The Future of Search Marketing: Why Instagram Just Became a Search Engine

Discover how Instagram posts in Google Search are changing SEO. Learn what influences ranking and how you can stay ahead in a changing search landscape.

March 26, 2026
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Insights

How We Used AI to Transform Data Into Revenue-Driving Insights

Discover how Pieo used AI to transform raw market research data into strategic insights that drive measurable revenue. A real-world case study in data-led growth.

April 15, 2026
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Insights

How We Reacted When Competitors Targeted Our Branded Keywords

Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.

April 6, 2026
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