The Rising Cost of Google Ads: How Zero-Click Searches Are Forcing Marketers to Pay for Traffic
Rising CPCs are exposing inefficiencies in Google Ads. Learn how improving lead quality and tracking can reduce CAC and increase ROI.
Andrew Laity
Andrew is a master of the marketing details most people ignore—but that quietly drive the biggest results. With over a decade of experience in data-driven marketing, he specialises in the unglamorous but essential work: clean integrations, bulletproof tracking, and uncovering insights that fuel smarter, faster growth. As the former founder of marketing tech platform Inphota, Andrew has a rare ability to turn complex data into clear strategy, and experiments into revenue. His “boring marketing” approach has helped high-growth companies like Feeld scale by focusing on what actually works, not what looks good on a personal portfolio.
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