Paid Search built to drive Pipeline for B2B Companies
We turn Paid Search into a high-intent acquisition channel, focused on capturing demand from buyers actively searching and converting it into pipeline and revenue
.png)
Your Paid Search is underperforming, and it’s costing you pipeline
Budgets are spread across low-intent keywords. Campaigns are structured around traffic, not buyers. And optimisation is focused on clicks and conversions, not what actually turns into revenue.
The result is wasted spend, inconsistent lead quality, and rising acquisition costs. Even when demand is there, it’s not being captured effectively.
At the same time, competition is increasing. CPCs continue to rise, and without a clear strategy, more spend simply amplifies inefficiency rather than growth. And because reporting focuses on surface-level metrics, the real issue stays hidden, until pipeline slows and cost per acquisition climbs.
of industries saw an increase in cost per click, driven by rising competition and more crowded search results.
Paid Search engineered to drive pipeline and revenue
We treat Paid Search as a system, not a set of campaigns. Aligning targeting, structure, and conversion to capture high-intent demand and turn it into measurable growth.
Account & Data Audit
Fix what’s driving inefficiency. We audit your Google Ads and PPC setup, from keyword targeting to tracking and attribution, identifying where spend is being wasted and where revenue is being missed.
Structure & Targeting Strategy
Align campaigns to buying intent. We rebuild your account around high-intent keywords, clear segmentation, and commercial value, ensuring spend is focused on the searches that convert.
Implementation & Optimisation
Turn strategy into performance. We implement changes across Google Ads and PPC campaigns, from keyword refinement to ad testing and bid strategy, continuously optimising based on what drives pipeline.
Measurement & Scaling
Track what drives revenue and scale it. We measure performance against pipeline and cost per acquisition, reallocating budget to the channels, campaigns, and keywords that deliver results.
We find the revenue others overlook
B2B Services
59%
Lower cost per qualified lead
By identifying a new acquisition channel and fixing inefficiencies across the funnel for a scaling corporate services business with £2m+ in ARR.
b2b services
4x
Revenue in 8 months
By resolving revops and data integration gaps to improve lead quality and pipeline velocity for a B2B services business with £5m+ in ARR.
B2B SAAS
38%
Reduction in cost per acquisition
By improving paid search efficiency and reducing wasted spend for a VC Backed B2B SAAS business with £10m+ in ARR.
Who this works best for
We work with B2B companies where improving Paid Search has a clear, measurable impact on pipeline, efficiency, and revenue.
B2B SaaS and services companies with traction, typically $1M–$20M ARR- Teams looking to scale pipeline efficiently, not just increase spend
- Businesses targeting high-value customers with clear buying intent
- Companies investing in predictable, measurable acquisition channels
- Teams looking to improve lead quality and reduce cost per acquisition
Teams expecting Paid Search to fix broader product or positioning issues- Organisations focused on clicks or lead volume rather than pipeline quality
- Businesses without clear product-market fit or existing demand to capture
%20(1).jpg)
Transparent pricing, no surprises
Built around performance, not activity
Our model is built around outcomes. We tie our work to measurable impact, so every decision is focused on efficiency, performance, and growth, not just activity.
.jpg)
Frequently asked questions
How is your Paid Search approach different from other agencies?
Most agencies optimise for clicks and conversions. We optimise for pipeline and revenue. That means focusing on high-intent demand, improving lead quality, and measuring success based on what actually converts into customers.
How do you reduce wasted spend in Google Ads?
We identify where budget is being lost, whether that’s low-intent keywords, over-reliance on branded terms, or poor campaign structure, then reallocate spend towards what drives qualified pipeline.
Do you focus on branded or non-branded keywords?
Both, but with different roles. Branded captures existing demand. Non-branded drives growth. We ensure your budget is balanced so you’re not just paying for traffic you would have received anyway.
How do you measure success in PPC campaigns?
We measure performance against pipeline, cost per acquisition, and revenue, not just clicks or leads. Every optimisation is tied back to commercial outcomes.
How quickly can we expect results from Paid Search?
Improvements in efficiency can happen quickly, often within weeks. Scaling pipeline and reducing acquisition costs happens progressively as campaigns are refined and optimised.
Can you work with our existing Google Ads account?
Yes. We audit your current setup, identify inefficiencies, and rebuild or optimise from there, rather than starting from scratch unnecessarily.
What if our Paid Search is already generating leads?
Generating leads isn’t the same as generating revenue. We focus on improving lead quality, conversion, and efficiency, so more of your existing demand turns into pipeline and customers.
